A burger establishment originating from the Portuguese capital has expanded into the United Kingdom with its debut London site in Shoreditch.
Dallas, which was established in Lisbon in 2019, occupies a converted public house in the east London neighbourhood.
The company operates on a straightforward, no-unnecessary-extras philosophy described as quietly deliberate.
Pierre d’Andrimont established the brand and has since developed five Portuguese locations.
The founder explained that Dallas began in Lisbon with a modest concept and considerable attention to detail, and that the reception had been remarkable.
The Shoreditch venue was chosen as the appropriate location to bring the concept to British audiences.
The venue accommodates 48 diners and adopts a design approach intended to blend with its local environment rather than demand attention.
The company targets understated, frequently disregarded spaces and revitalises them while retaining their original qualities.
The Shoreditch establishment maintains the public house’s exterior shell and period architectural elements, with the aim of presenting itself as an organic extension of the surrounding area rather than an intrusive addition.
Interior design features mustard and orange colour schemes, cherry-toned wooden panelling, and photographic artwork by William Eggleston, Devlin Claro and Martin Parr.
The flooring consists of mosaic tiling, while Formica tabletops, vintage-style lighting fixtures and Portuguese tiles contribute to a nostalgic mid-century café ambiance that acknowledges the establishment’s Iberian origins.
The food offering maintains intentional simplicity, adopting an anti-trend stance that avoids elaborate multi-tiered burgers or extensive customisation options.
Beef supplies come from Aubrey Allen, a holder of a Royal Warrant, with each 165 gramme patty crafted from a confidential combination of three distinct cuts.
Plant-based diners can select a vegan patty alternative.
d’Andrimont drew inspiration for Dallas following a visit to New York City.
The Shoreditch branch represents the company’s first venture outside Portugal.
d’Andrimont stated that the venue aimed to function as a quality neighbourhood burger establishment rather than attempt to revolutionise the burger format.